Re:form
Movement as Identity
Brand Strategy & Creative Direction
Our strategy was to pivot the brand entirely
We initiated a fundamental shift:
From a performance brand → to an identity brand
Our strategy was to pivot the brand entirely
We initiated a fundamental shift:
From a performance brand → to an identity brand
9:41
9:41
9:41
9:41
9:41
This meant moving beyond the language of "faster, better, stronger" and creating a culture around self-expression through movement
This meant moving beyond the language of "faster, better, stronger" and creating a culture around self-expression through movement
We built the new brand language
on four pillars:
Visual Ritual: Earthy tones, urban textures, real bodies
Resonant Storytelling: Minimal copy focused on feeling and belonging
Culture, Not Commerce: Editorial stories over product features
Culture, Not Commerce: Editorial stories over product features
Community as Dialogue: Two-way conversations over one-way marketing
The Result: A brand that inspires presence over performance. Not a label, but a movement to belong to
Re:form
Movement as Identity
Brand Strategy &
Creative Direction
The brand lacked the cohesion and emotional depth to resonate with an audience that seeks meaning and culture in what they wear. It was seen as just another activewear label
Re:form is a sportswear brand designed for those who move with intention. But its identity was generic, relying on performance messaging that failed to connect
Our strategy was to pivot the brand entirely
We initiated a fundamental shift:
From a performance brand → to an identity brand
This meant moving beyond the language of "faster, better, stronger" and creating a culture around self-expression through movement
We built the new brand language
on four pillars:
Visual Ritual: Earthy tones, urban textures, real bodies
Resonant Storytelling: Minimal copy focused on feeling and belonging
Culture, Not Commerce: Editorial stories over product features
Culture, Not Commerce: Editorial stories over product features
Community as Dialogue: Two-way conversations over one-way marketing
The Result: A brand that inspires presence over performance. Not a label, but a movement to belong to
The Result: A brand that inspires presence over performance. Not a label, but a movement to belong to
© MIRR.AGENCY 2025
Privacy Policy
LET'S CREATE WHAT RESONATES
LET'S CREATE WHAT RESONATES
© MIRR.AGENCY 2025
Privacy Policy
The brand lacked the cohesion and emotional depth to resonate with an audience that seeks meaning and culture in what they wear. It was seen as just another activewear label
The brand lacked the cohesion and emotional depth to resonate with an audience that seeks meaning and culture in what they wear. It was seen as just another activewear label
Re:form is a sportswear brand designed for those who move with intention. But its identity was generic, relying on performance messaging that failed to connect
Re:form is a sportswear brand designed for those who move with intention. But its identity was generic, relying on performance messaging that failed to connect