ANTI-BURN SYSTEM
Designing the "Anti-Burn System" for a Psychotherapy Expert
The Architecture of Presence
ANTI-BURN SYSTEM
Designing the "Anti-Burn System" for a Psychotherapy Expert
The Architecture of Presence
The project faced three core obstacles:
Absence of a Go-to-Market Strategy: The expert's method was powerful but lacked a clear plan for launch and growth
Inconsistent Brand Voice: Attempts to follow trends diluted the expert's unique voice, preventing authentic connection
Fragmented User Experience: The content, design, and user journey were disconnected, failing to create a cohesive system
A psychotherapy expert needed to transform his profound method into a digital product
We redefined the objective: from simply "launching a course" to "architecting a complete brand experience"
From Fragmented Tactics
To a Holistic System
From Marketing Templates
To Authentic
From Selling Information
To an Emotional Arc
The result is the ANTI-BURN SYSTEM: a structured 10-day program designed to guide users from burnout to presence
The Architecture of Presence
Designing the "Anti-Burn System" for a Psychotherapy Expert
ANTI-BURN SYSTEM
A psychotherapy expert needed to transform his profound method into a digital product
A psychotherapy expert needed to transform his profound method into a digital product
The project faced three core obstacles:
The project faced three core obstacles:
Absence of a Go-to-Market Strategy: The expert's method was powerful but lacked a clear plan for launch and growth
Absence of a Go-to-Market Strategy: The expert's method was powerful but lacked a clear plan for launch and growth
Inconsistent Brand Voice: Attempts to follow trends diluted the expert's unique voice, preventing authentic connection
Inconsistent Brand Voice: Attempts to follow trends diluted the expert's unique voice, preventing authentic connection
Fragmented User Experience: The content, design, and user journey were disconnected, failing to create a cohesive system
Fragmented User Experience: The content, design, and user journey were disconnected, failing to create a cohesive system
From Fragmented Tactics
From Fragmented Tactics
To a Holistic System
To a Holistic System
From Marketing Templates
From Marketing Templates
To Authentic
To Authentic
Storytelling
Storytelling
From Selling Information
From Selling Information
To an Emotional Arc
To an Emotional Arc
We redefined the objective: from simply "launching a course" to "architecting a complete brand experience"
We redefined the objective: from simply "launching a course" to "architecting a complete brand experience"
The result is the ANTI-BURN SYSTEM: a structured 10-day program designed to guide users from burnout to presence
The result is the ANTI-BURN SYSTEM: a structured 10-day program designed to guide users from burnout to presence
By building a cohesive system, we translated the expert's knowledge into a resonant experience with a clear path to growth
By building a cohesive system, we translated the expert's knowledge into a resonant experience with a clear path to growth
LET'S CREATE WHAT RESONATES
© MIRR.AGENCY 2025
Privacy Policy
By building a cohesive system, we translated the expert's knowledge into a resonant experience with a clear path to growth
© MIRR.AGENCY 2025
Privacy Policy
LET'S CREATE WHAT RESONATES